Vietnam Market Entry Guide for Australian Businesses & Investors

AusViet Bridge
Feb 5
3 min read

Vietnam has emerged as a key driver of Southeast Asian economic growth. Backed by export-oriented manufacturing, foreign investment and strong domestic demand, it is one of Asia’s fastest growing economies. Market-based reforms are incentivising inbound investment and lowering barriers to trade. With a vital role in global supply chains and a continuously improving business environment, opportunities for closer economic engagement are growing.

Vietnam has experienced tremendous growth (albeit from a low base) since first opening up to foreign investment in the later 1980’s and early 1990’s. The last 10 years in particular have provided significant opportunities and an exciting story for investors.

Expanding into Vietnam offers huge opportunities, but success requires local expertise, strong partnerships, and a well-planned strategy. This guide outlines the key steps for Australian businesses looking to enter and thrive in the Vietnamese market.

📥 Download Your Free Market Entry Checklist →

1. Why Vietnam? 🌏

Vietnam is one of Southeast Asia’s fastest-growing economies, with strong trade agreements, a young workforce, and increasing demand for high-quality goods and services.

🔹 GDP Growth: Averaging 6–7% annually

🔹 Trade Agreements: CPTPP, RCEP, EVFTA (EU-Vietnam Free Trade Agreement)

🔹 Key Industries for Australian Businesses:

Agriculture & Food – Demand for high-quality Australian produce (grains, dairy, beef)
Education & Training – Booming demand for Australian qualifications and expertise
Sustainability & Clean Energy – Rising investment in green technology and environmental solutions
Manufacturing & Supply Chain – Vietnam as a key player in global trade

2. How to Enter the Vietnamese Market

There are several market entry pathways, depending on your goals:

✅ Direct Exporting – Selling products directly to Vietnamese buyers or distributors

✅ Local Partnerships & Joint Ventures – Teaming up with a trusted local business to gain access

✅ Representative Office – Establishing a legal presence for networking and market research

✅ Wholly Foreign-Owned Enterprise (WFOE) – Setting up a foreign-owned business in Vietnam

Choosing the right strategy depends on:

✔ Your level of investment and commitment

✔ Industry-specific legal restrictions

✔ Need for local partners vs. independent operations

3. Navigating Vietnam’s Legal & Compliance Landscape

Understanding Vietnam’s business regulations is essential for smooth operations:

📌 Business Registration – Required through Vietnam’s Department of Planning and Investment📌 Licensing & Permits – Vary based on industry (e.g., food, education, import/export)

📌 Tax & Labor Laws – Compliance with corporate tax, VAT, and employee regulations

📌 Foreign Investment Laws – Some industries require local partnerships for entry

💡 Pro Tip: Regulations change frequently.

Working with a local expert can save time, reduce risks, and ensure full compliance.

4. Logistics & Supply Chain Considerations

Navigating Vietnam’s import/export regulations, transportation networks, and customs processes is key to efficiency:

🚢 Shipping & Freight – Understanding major ports (Ho Chi Minh City, Hai Phong, Da Nang)

📦 Customs & Tariffs – Knowing product-specific duties and required documentation

📍 Warehousing & Distribution – Setting up supply chains for cost-effective operations

🚀 Need help streamlining logistics?

We offer tailored supply chain solutions to ensure smooth cross-border trade.

5. Cultural Insights & Business Etiquette

In Vietnam, relationships drive business success. Building trust, respecting cultural norms, and understanding negotiation styles can make or break your market entry.

👔 Key Business Culture Tips:

🔹 Face-to-face meetings matter – Virtual interactions alone won’t build strong partnerships

🔹 Hierarchy is important – Decision-making often involves senior leadership

🔹 Patience & persistence – Deals take time, and relationships must be nurtured

💡 Want to avoid cultural missteps?

We provide expert guidance to help Australian businesses navigate Vietnam’s unique business landscape.

6. Your Next Steps: How We Can Help

At AusViet Bridge, we specialise in helping Australian businesses enter Vietnam with tailored strategies, expert insights, and strong local connections.

📥 Download Our Market Entry Checklist to kickstart your expansion.